About Horse Trader Online

Horse Trader Online has been created to provide a service which was needed in the equestrian industry. There was a demand for a centralised web site which would cater for everyone in the horse world, not only for buying and selling horses and products but also as an easily accessible service directory.

But there are already equestrian sales sites?
Although, the concept of online advertising is not new to the industry, there has not been one particular site used by the whole horse community. Equestrian web advertising to date has been very fractured, small sites each appealing to a small part of the market, as there was not a site that catered for everyone’s needs – until now.

What are the benefits of using HTO?
The most significant benefit is of course, financial. Selling online is much more cost effective than traditional print advertising. A web based advertising site has lower overheads than print publications and these reduced costs can be passed on to the advertisers.

HTO provides a host of other benefits for everybody in the equestrian industry. Advertisers can use many more photos (and even videos) at a fraction of the cost of print advertising and your ads are online instantly.

HTO offers increased flexibility as you can continually upload the most recent information regarding your horses, for example, recent performances, or if your situation changes the ad can be removed so to avoid unwanted phone calls.

The benefits are equally great for the buyers; they will have free and instant access to a centralized pool of commodities and services, a one-stop-shop. *With 6.43 million active internet subscribers in Australia, people have come to demand free information instantly. We believe it is a win-win situation and are really pleased to be able to offer this site to everyone in the horse world.

This all saves professional horse sellers/trainers time and money and is exactly what the equestrian world has needed for sometime.
HTO has been designed to be a clutter-free site that is user friendly. If you have any suggestions how the functionality of HTO could be improved please contact us. We are more than happy to take your advice on board.

How effective is HTO?

HTO is a very effective way of buying or selling your horse. Since it's beginnings in March '08 HTO has proved time after time to be the market leader for online equestrian advertising. Both buyers and sellers have had enormous success reporting that often they have bought or sold their horse weeks before any print advertising hits the newstands.

The most applauded facets of HTO by its current clients are that it is easy to use, immediate, flexible and very affordable. Sellers are hugely impressed with having thier horses promoted for sale within minutes of deciding to sell and then being able to update their ads whenever they choose. Buyers are thrilled with being able to access a medium which allows for constant updating with new horses and products for sale rather than having to wait till the end of every month.

INSTANT                   EFFECTIVE                    AFFORDABLE

* Internet Activity Survey, Australian Bureau of Statistics, March